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Tag: British Museum

Z is for The Zimbabwean

The Trillion Dollar Campaign Today’s post features a photo I took at the British Museum. It’s a poster that is printed on actual African currency as part of an advertising campaign called the Trillion Dollar Campaign. This ad campaign was launched in 2009 by a newspaper called The Zimbabwean to call attention to rampant hyperinflation. Understanding the economy has never been my strong suit, but this poster really stopped me in my tracks. The clever ad campaign even won an award at the Cannes Lions International Advertising Festival. Wow! We made it all the way to the letter Z! Phew!…